Digital Catalogs and WhatsApp Marketing: A Gamechanger for Indian Retail

WhatsApp has become the new storefront for Indian retailers. In 2025, over 500 million Indians are on WhatsApp, and businesses are turning chats into checkouts through WhatsApp Business tools.

Local shops now share:

• Digital product catalogs with pricing and availability

• Flash sales and time-bound offers using status updates

• Festive collections via curated broadcast lists

• Payment links, delivery confirmations, and follow-ups with one tap

This approach feels personal, is language-friendly, and doesn’t require users to download a new app. And when paired with a smart CRM or chatbot, WhatsApp turns into a full-fledged eCommerce engine for small businesses.

Retailers also use WhatsApp to:

• Offer consultations for items like furniture, fashion, or tech

• Book salon and tailoring appointments

• Share customer testimonials and style guides

At Scale Sense, we help local retailers build automated, festive, and high-converting WhatsApp campaigns. It’s the digital equivalent of being your neighborhood’s favorite shop—just smarter.