Google Ads vs Meta Ads: Which One Works Best in 2025?

With increased digital ad spends in 2025, brands are often confused between Google Ads and Meta (Facebook + Instagram) Ads. Both platforms offer powerful features—but which is better?

Google Ads is great for intent-based marketing. When users search with keywords like “buy running shoes online,” you can target them directly with Search and Shopping Ads. It’s ideal for high-conversion moments.

Meta Ads, on the other hand, are perfect for interest-based targeting. With visuals, carousels, reels, and stories, brands can reach users based on lifestyle, behavior, and preferences—even before they’re actively searching.

Here’s how to choose:

• Use Google Ads for search-driven products, local services, and high-intent queries.

• Use Meta Ads for brand awareness, storytelling, and retargeting website visitors with creative assets.

In 2025, the best brands don’t choose—they combine both. A full-funnel strategy includes search-based ads at the bottom and social ads at the top and middle. That’s where Scale Sense steps in, creating holistic strategies across both ecosystems.