How to Pick the Right Influencers for Your Brand

Influencer success isn’t just about follower count—it’s about fit. Here’s a quick checklist to help you identify the right creators for your brand:

1. Audience Relevance – Does their following match your target customer profile?

2. Engagement Quality – Are their likes, shares, and comments from real people—not bots?

3. Content Style & Values – Does their tone and aesthetic align with your brand?

4. Past Brand Collaborations – Have they promoted similar products or worked with competitors?

5. Platform Strength – Are they strongest on Instagram, YouTube, or LinkedIn?

6. Location & Language – Critical if you're targeting local/regional markets in India.

7. Performance History – Metrics like swipe-ups, click-throughs, and referral sales matter more than vanity metrics.

   
   

At Scale Sense, we use a combination of manual curation and AI tools to identify influencers who truly move the needle for your campaigns.