Micro vs Macro Influencers: Who Delivers Better ROI?

Choosing between micro and macro influencers depends on your brand's goals and budget. Here's a breakdown:

• Micro-Influencers (1K–50K followers) have niche communities and high engagement. They're ideal for authentic storytelling, hyper-targeted outreach, and brand trust.

• Macro-Influencers (100K+ followers) bring massive reach and are perfect for large-scale visibility and campaign virality.

Micro Pros:

• Higher engagement rates (3–6%)

• Cost-effective

• Ideal for regional/language-specific audiences

Macro Pros:

• Large reach

• Celebrity-style branding

• Great for product launches or national campaigns

While macro influencers can give your brand exposure, micro influencers often drive better conversion. The best strategy? Mix and match. At Scale Sense, we build blended influencer plans that maximize ROI.